My husband and I have always felt like we were in search for a good natural deodorant. You know, one that didn't contain toxic ingredients such as aluminium. The "feel" of the deodorant was really important to me as well. We found one brand that worked well enough for him, but I didn't like the sticky feel. I tried this company's other, more solid product and it worked and I was so happy! Then, I decided to read the ingredients and sure enough, the thing that gave it it's smooth texture was aluminium. I felt so duped!
I decided okay, I'll start using the natural rock salt deodorant. The label stated that there was no aluminum chlorohydrate, aluminum chloride, aluminum hydroxybromide or aluminum zirconium. Awesome! I purchased it and immediately loved it and it lasted forever! Then I started to do more research and stumbled upon a couple of science articles and discovered that anything that has the word alum is essentially still aluminium. The most common form being potassium alum, also known as potassium aluminum sulfate, which is usually just hidden under he term, alum. Yes, this type of aluminium has larger molecules, so is not so readily absorbed, but some of the aluminium is still absorbed. Aluminium is not naturally present in the body and can lead to cancer, including breast cancer. My mother died from breast cancer, so I wasn't about to take any chances!
I would be remiss if I didn't also mention that there's a huge difference between deodorants and antiperspirants and how they work. Antiperspirants keep us from perspiring, thereby stopping the excretion of sweat that the bacteria love to thrive in. I know this probably sounds really great, but perspiration is the body's natural detoxification mechanism. If we didn't eliminate the toxins that build up in our bodies from various orifices, we'd become pretty sick. Deodorants allow us to sweat, but they combat the odour causing bacteria. Aluminium is an antiperspirant, just like formaldehyde used to be until it was banned as being a dangerous carcinogen. By the way, these products may still contain formaldehyde, not as the primary ingredient, but as a preservative.
We eventually did find a product that was very expensive, (about $30 for .5 oz) but we thought, if it worked, it would be so worth it. And it did work. The only problem was that it had about 30 or so ingredients and some were pretty sketchy. Mark, my husband and R&D guy, decided to tackle the deodorant dilemma. He took apart the ingredients of this last deodorant and researched what would be the key ingredients and how they worked. He worked for months on different recipes until he came up with what we think is the perfect creamed deodorant. It comes in 2 oz containers and is a fraction of the cost and best of all? It has six pronounceable ingredients.