You may or may not know that Evocative Essentials has started some fresh changes recently. Ellen and I have been working behind-the-scenes to transform your trusted apothecary shop, because change is inevitable and we are growing too!
We've been proudly trusted by you, our supporters, since the weekend of the Butter Tart Festival in 2014! With our five-year Anniversary coming next Spring, we figured it's about time to bring on fresh change. The biggest projects Ellen and I are managing together include:
- Updated Logo
- New Product Labels (every single product is getting a makeover)
- New Product Testing and Creation (we can't wait to share these with you all)
- Newly Painted Exterior and Interior
- New Interior Design
- New Website
- New Branding
- An Additional Location/New Building Obtained with Funding from the NSCFDC (we aren't moving but we will share more about this exciting initiative soon)
Over the past two years, Evocative Essentials has experienced growth and I like to describe it as organic. To me, our organic growth is something that has happened naturally for us. I see a bulb sprouting and turning into a pretty flower when I speak of this. Maybe you can envision this for Evocative Essentials too. Two initiatives that have contributed towards our growth are the
- Custom Orders for events (weddings, showers, workshops)
- Collaborations with other businesses across Canada
I have to say that such natural growth is only possible when your business is valued, you are trustworthy and you build relationships with everyone who crosses your path each day. We continue focusing on these words of wisdom both in-person and online and hope that you feel our authenticity too!
While experiencing fresh change and organic growth, we've been forced to identify, accept and understand what our true essence is; In other words, what Evocative Essentials is all about. I know that this description will keep evolving just as we do over time. But for now, here is where we stand:
The essence of Evocative Essentials is that we use pure, authentic essential oils to feed your mind, body, skin and soul. Furthermore, Evocative Essentials believes in providing value, being trustworthy and strengthening relationships that, together, we create.
Thank you for taking the time to read this message. I hope that you appreciate the work going on behind the scenes and that you too are excited for what we are bringing to you through this amazing little shop!